GOA, 10th November 2026: As part of the latest edition of its Ribandar Talks Series, the Leadership Interaction Club of Goa Institute of Management (GIM) hosted Mr Sidharth Shakdher, Chief Marketing Officer at Paytm, for a conversation on ‘Growth Loops’. Drawing on his experience with leading brands, Mr Shakdher shared insights into marketing, brand building, consumer behaviour, and the factors that drive sustainable growth.
The Ribandar Talks Series at GIM provides students with an opportunity to gain first-hand insights from eminent industry leaders on the evolving business landscape. It also fosters meaningful dialogue between industry and academia.
The session explored marketing, consumer engagement, and sustainable business growth.
During the interaction, Mr Shakdher drew on his experience at JioHotstar during the Indian Premier League (IPL). Using real-world campaigns and advertisements as examples, he demonstrated how digital platforms can move beyond content delivery to create interactive experiences. He emphasised that fan engagement must continue even after the final ball, as this helps build habits and routines that keep audiences coming back. Students gained practical insights into how brands can nurture customer relationships well beyond the acquisition stage.
Another highlight of the event was the unveiling of the theme for Samriddhi 2026: ‘Metanoia – From Convention to Reinvention’.
Samriddhi 2026, GIM’s Annual International Business Symposium, is a flagship two-day event that brings together CXOs, industry veterans, entrepreneurs, and students from leading business schools across India.
This year’s theme highlights a fundamental shift in mindset, encouraging individuals and organisations to question established norms, embrace fresh perspectives, and continuously reinvent themselves in response to technological advancements, evolving consumer expectations, and industry disruption.
